Custom Attributes

Beyond userId, name, and email, you can pass any additional properties. These are stored in the feedback metadata field and available in filters and automations.

Example

window.Lumifeed.identify({
  userId: "user_123",
  name: "Ada Lovelace",
  email: "ada@example.com",
  // custom attributes:
  plan: "pro",
  role: "admin",
  company: "Acme Corp",
  accountAge: 180,
})

Using attributes in automations

In Project Settings → Automations, use attribute conditions:

IF user.plan = "free"
THEN add tag "free-user"

IF user.role = "admin"
THEN notify channel "#product"

Privacy

• Attributes are stored server-side and never exposed to other users
• You can delete all data for a user by calling DELETE /api/users/:userId (Enterprise)
• Do not send sensitive data like passwords, tokens, or full payment details